If you want to understand the perceptions, behaviors, and needs of any audience, you need to hear directly from them. This is especially true of government decision makers. Not procurement databases. Not second-hand industry assumptions. Actual government employees — the ones who shape decisions, influence priorities, and experience the day-to-day reality of public service.

What Makes GovMarket Research Different?

When you understand the people inside government, you understand the public-sector market. Federal, state, and local agencies collectively drive hundreds of billions in contracting decisions every year — yet the employees who inform, influence, and implement those decisions are among the least-studied audiences in the research world. Their insights are powerful. Their perspectives are under-explored. 

That’s where we come in.

The GovMarket Research approach uses both quantitative and qualitative research methods. Through tailored outreach, screening frameworks built for government roles, and participation paths that respect both time and privacy, our team has successfully gathered insights from this audience for nearly ten years.

Branding and advertising agencies, as well as government contractors compete in one of the largest markets in the world — the public-sector procurement ecosystem. But decisions in this space don’t hinge on brand awareness alone; they hinge on understanding that fosters trusted relationships. When you know what government employees value, what slows them down, what they wish vendors did differently — your strategy stops being a guessing game and starts resonating in a way that fuels growth.

Our mission is to make that understanding accessible, reliable, and actionable.